Strategy meets execution.

I step in when growth stalls and results cannot wait.

I build pipeline, close deals, and establish scalable European operations.

From interim leadership to full European market entry and venture building.

Trusted by global MedTech, Pharma, and HealthTech companies to deliver commercial results in complex European markets.

€7M+
funding raised
2x
concept to patient
EU-GMP
lab built
Deals with leading MedTech and Pharma companies

Scope of Engagement

Depending on the situation, I operate across three levels:

Interim Commercial Leadership

Taking ownership of pipeline, deals, and revenue

European Market Entry

Building and scaling your presence from strategy to execution

Startup & Venture Development

From concept and business plan to funding and market launch

Interim Business Development & Market Leadership

I take full commercial ownership when results cannot wait, with direct responsibility for pipeline, deals, and revenue.

As Interim Business Development Director or Market Lead, I step in to fix stalled growth, build pipeline, and close deals. I operate in high-pressure environments such as European expansion, underperforming markets, or when a commercial structure needs to be built from scratch.

Often as part of a broader mandate, including market entry, commercial setup, and venture development.

I do not advise from the sidelines. I take ownership and deliver outcomes.

What I deliver

  • / Build and execute commercial strategy
  • / Open key accounts and close strategic partnerships
  • / Set up and scale sales and distribution structures
  • / Lead cross-functional teams (sales, regulatory, operations)
  • / Direct responsibility for revenue and performance

Typical situations

  • / No time or profile to hire a senior full-time BDM
  • / European expansion needs to accelerate
  • / First commercial traction must be achieved
  • / Complex products difficult to sell

Results within 3–6 months:

First key accounts closed

Active commercial pipeline

Strategic partnerships in place

Clear path to revenue

Commercial structure ready to scale

Available for interim roles from 2–3 days per week, with a strong focus on execution and results.

Start your EU Growth Diagnostic

Start with a focused diagnostic

Identify what is blocking your European growth in 10 working days.

Avoid 12–24 months delay, misaligned strategy, and costly commercial mistakes.

Scope & Output

  • Strategy and market fit analysis
  • Regulatory and operational gap assessment
  • Commercial model and pricing review
  • Clear action plan with partners
Output

A concise advisory deck with concrete next steps and priorities.

Start your EU Growth Diagnostic

Selected assignments where I took ownership of strategy, execution, and commercial outcomes.

Nutraceutical Platform (Acting CEO)

Led the development and execution of the business plan, including strategy, positioning, and commercial model.

→ Positioned the company for scalable growth and investor readiness

Global Pharma-Cosmetics Market Leader (Market Access)

Developed value propositions, business cases, and commercial tools to support sales.

→ Enabled faster sales cycles and clearer customer ROI

Medical Software to Device & Drug Strategy

Supported transition from predictive algorithm to medical device and aligned drug development strategy.

→ Defined a clear regulatory and commercial path to market

CRO Commercial Strategy

Advised on positioning, commercial structure, and go-to-market approach.

→ Improved commercial focus and scalability

Startup Development & Funding Support

I support startups across the full trajectory, from concept to funding and market entry.

What I deliver

  • • Business plan development and positioning
  • • Investor-ready presentations and funding strategy
  • • Commercial model and go-to-market setup
  • • Preparation and support in investor discussions

Track record

  • • €7M+ funding raised
  • • Multiple ventures from concept to patient
  • • Companies built, not just advised

Funding note

These activities can often be partially funded via regional development programs such as LIOF, BOM, and similar European structures. I support in structuring and aligning applications.

Selective investment

In selected cases, I invest alongside founders where there is strong strategic fit and long-term potential.

Why companies hire me

Execution focused

I build commercial structures and close deals. I operate where consultants stop.

Proven network

Direct access to regulatory, CDMO, and logistics partners across Europe.

Integrated approach

Strategy, execution, and deal-making combined.

Track record

€7M+ funding raised, EU-GMP lab built, multiple ventures scaled, and deals with leading industry players.

I adapt my role to what is needed: operator, builder, or strategic lead.

Avoid 12–24 months delay and costly mistakes when entering the EU market.

I take ownership of your European market entry, from strategy to first revenue.

How I build your European presence

01

Market Validation

  • • Identify priority countries
  • • Validate demand and pricing
  • • Understand reimbursement
02

Regulatory & Legal

  • • CE, MDR, IVDR, EMA pathways
  • • Legal entity setup
  • • Compliance partners
03

Commercial Build

  • • Open key accounts
  • • Distributor vs direct strategy
  • • Build value propositions
04

Operations

  • • GDP logistics and fulfillment
  • • Returns, repair, and service setup
  • • Admin and IT systems
05

Execution

  • • First deals closed
  • • Local traction established
  • • Scalable growth structure

Direct commercial ownership during critical phase

Where companies lose time

  • Wrong market selection
  • Misaligned regulatory strategy
  • Weak distributor networks
  • No clear pricing logic
  • High costs without traction

What this delivers

  • Faster time to revenue
  • Lower capital burn
  • Stronger investor readiness
  • Direct access to proven partners
  • Scalable European setup

Faster path to first revenue in Europe

Examples

US MedTech company

→ Built distributor network and first commercial traction

Digital health company

→ Defined regulatory and commercial pathway

Nutraceutical platform

→ Structured business model and positioning

Timeline

0–2 months: validation

2–6 months: setup

6–18 months: scaling

Identify your commercial bottlenecks and unlock growth

I step in where execution is critical and take ownership of results. Typically within weeks, not months.

Commercial Leadership & Execution

Ivo

ivo@q22.eu

+31 6 10 33 72 00

Q22

Operator • Builder • Lead